Pure Storage CEO: NetApp, Dell, HPE Aren’t True Cloud Storage

Upping The Storage Ante

Pure Storage has had a surprising journey from a startup all-flash storage array vendor a number of years in the past to turn out to be immediately one of many high storage distributors and solely certainly one of two main standalone storage builders. The expansion of the Mountain View, Calif.-based firm stems from a early determination to give attention to growing software program optimized for flash storage quite than commodity SSDs, and on {hardware} optimized to run that software program, in response to Pure Storage CEO Charles “Charlie” Giancarlo.

Giancarlo, in an unique assembly with CRN, stated Pure Storage’s strategy to creating storage capability on its all-flash storage arrays obtainable as pooled storage obtainable to be used anyplace from on-premises to private and non-private clouds is completely different from that of its rivals. Applied sciences like Dell Apex and Hewlett Packard Enterprise GreenLake are little greater than adjustments in how storage is financed, and each together with NetApp nonetheless require storage to be tied to an utility stack.

“With our rivals’ arrays, the shoppers are nonetheless taking the storage techniques, bodily tying them to their utility environments, managing them on their very own,” he stated. “And when their builders want storage, there‘s lots of handbook processes within the center for the IT division to supply storage to the builders for a brand new utility setting.”

[Related: PURE STORAGE CEO: NO STOPPING EVOLUTION TO CLOUD, FLASH]

Pure Storage, however, makes storage companies obtainable as wanted through APIs, Giancarlo stated.

“We offer a software program administration setting whereby IT defines a set of information storage companies for his or her builders, after which the builders get entry to them through APIs,” he stated. “No want for a cellphone name, no want for bodily rearrangement. It‘s similar to the way in which Amazon or Azure affords their storage companies, however [they do it] simply inside these clouds. We do it throughout the hybrid cloud.”

Given Pure Storage’s development, it’s not unreasonable to count on the corporate to finally rise to the highest of the storage business regardless of its rivals’ a lot bigger sizes, Giancarlo stated.

“We‘re the one firm that appears at information storage prefer it’s excessive know-how quite than a commodity,” he stated. “And we’re the one firm that‘s seeking to carry a cloud working mannequin to the non-public and hybrid cloud world by permitting information to look to the IT group as only a pool of storage, and permits their builders to get entry to information storage through APIs.”

For a deeper dive into Pure Storage and into Giancarlo’s ideas on the storage business and the altering macroeconomic setting, click on via the slideshow.